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Privacy-First

Apps that make a difference

From AI-powered wellness tools to WiFi home security, from game theory micro-games to viral content creation — every product is crafted with obsessive attention to design, privacy, and user experience.

An independent app studio

Native iPhone, iPad and Mac apps, designed, built and supported by one developer.

umay.dev is the independent app studio of Buğra Günay, a solo iOS and macOS developer based in Türkiye. Every app here is designed, built, published and supported by the same person, and has been since the first release in 2020.

The current apps cover short-form video creation (Brolled), cinematic color grading (Cinegrade), private mood journaling (ShadowART), voice and speaking reflection (Fenno), game theory decision games (MindType), personal supplement experiments (SuppLab), a calendar assistant for dads (Cornerman) and WiFi-based home monitoring and automation for Mac (Pulse Guard and Pulse Home).

The apps are written natively in Swift and SwiftUI. Where a feature can run on the device, it does: several apps use Apple frameworks such as Core ML, Speech and Vision locally, and some have no accounts or servers at all. Data handling differs by app, so each one links to its own privacy policy.

Questions, bug reports or press: experlercom@gmail.com. More about the developer on the about page.

Tech Stack

Swift SwiftUI Core ML Speech Vision AVFoundation HealthKit HomeKit CloudKit StoreKit App Store Connect

Our approach to building products

Four principles guide everything we design and ship. These aren't just words on a wall — they're encoded into every line of code, every design decision, and every product release.

🔒

Privacy by Design

Your data stays yours. ShadowART processes all emotional data on-device using Apple Core ML and the Natural Language framework. Pulse Guard analyzes WiFi signal changes locally on your Mac. Some apps offer optional sync or connected features. Check each app’s privacy policy and settings for details.

🎨

Design-First

We obsess over every pixel, every animation, every micro-interaction. From ShadowART's calming archetype cards to Pulse Guard's real-time monitoring dashboard, every screen is designed to feel intuitive from the first tap. Beautiful enough to show off, simple enough to use without a tutorial. We believe great design is invisible — it just works.

⚡

Ship Fast, Iterate

We believe in launching early and iterating based on real user feedback. Every app goes through Apple TestFlight beta testing before public release. App Store Connect analytics and user feedback help us identify which features users engage with, guiding development roadmaps and prioritizing what matters.

🤖

AI That's Useful

On-device sentiment analysis and NLP for journaling in ShadowART, game theory algorithms based on Nash Equilibrium and Prisoner's Dilemma in MindType. We make AI accessible, private, and genuinely useful — not a marketing buzzword, but a core product feature.

Practical guides for your apps

How to Apply Cinematic LUTs to iPhone Videos
A practical Cinegrade workflow: import an iPhone clip, choose a cinematic LUT, adjust its intensity and color controls, then review your exported video.
How to Keep a Private Mood Journal on iPhone
Start a simple mood journal with ShadowART: make a quick check-in, add context, revisit your archive and review privacy and sync settings.
How to Add Captions to Short Videos on iPhone
Use Brolled's Auto Captions tool to create word-by-word subtitles, style the text and review a short video before exporting for Reels, TikTok or Shorts.
How to Set Up WiFi Signal Monitoring on Your Mac
Set up Pulse Guard on Mac: choose a stable location, calibrate your room, test signal changes and tune alert sensitivity for your environment.
How to Reduce Filler Words When You Speak
A practical routine to say "um", "uh" and "like" less: find your baseline, learn what triggers your fillers, replace them with pauses and track the change with Fenno on iPhone.
How to Test Whether a Supplement Actually Works for You
Run a simple personal (N-of-1) experiment: pick one supplement and one outcome, randomize take and skip days, measure sleep, HRV or energy and compare. With SuppLab on iPhone.
How to Discover Your Decision-Making Style with Game Theory
Learn what classic games like the Prisoner's Dilemma, Ultimatum and Trust games reveal about cooperation, fairness and risk, and how to play them on iPhone with MindType.
How to Automate HomeKit When You Arrive or Leave, Using Your Mac
Use your Mac as a smart home hub: build arrive and leave rules with WiFi presence or geofence triggers, run HomeKit scenes and send webhooks to Home Assistant with Pulse Home.
How to Stop Missing Family Events: A Calendar Setup for Busy Dads
A simple setup to catch school events, birthdays and clashing appointments before they slip: one shared calendar, consistent event details, and an on-device assistant that flags conflicts.
Can a Mac Be a HomeKit Hub? What Works and What Doesn't
A Mac cannot be an official Apple home hub, but it can control HomeKit accessories and run your own automations. Here is what that means and how to set it up with Pulse Home.
How to Make iPhone Video Look Like Film
Shoot and grade iPhone video for a film look: control exposure and frame rate, avoid over-sharpened footage, then apply a cinematic LUT, soften contrast and add subtle grain with Cinegrade.
How to Slow Down When You Speak Too Fast
Find your speaking pace, learn why you speed up, and practise pausing between ideas. A short routine for presentations and interviews, measured with Fenno on iPhone.

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