5+
Live Products
3
Platforms
AI
Powered
100%
Privacy-First

Apps that make a difference

From AI-powered wellness tools to WiFi home security, from game theory micro-games to viral content creation — every product is crafted with obsessive attention to design, privacy, and user experience.

Small studio, big ambition

A focused studio. Multiple platforms. Thousands of users. A relentless drive to build products that matter.

umay.dev is a digital product studio based in Turkey. We design, develop, and ship apps across the Apple App Store, Mac App Store, and Google Play Store, reaching thousands of users worldwide since 2020.

Our products span a wide range of domains: from Jungian psychology and shadow work (ShadowART) to game theory and cognitive science (MindType), from WiFi signal processing and Channel State Information (CSI) analysis for home security (Pulse Guard) to Apple HomeKit smart home automation (Pulse Home) and viral content creation tools (Brolled).

Every product we ship prioritizes privacy by design, clean user interfaces, and solving real problems. We use on-device AI processing with Apple Core ML and Natural Language frameworks, zero third-party data tracking, and end-to-end encryption wherever possible. Your data stays on your device — always.

Our primary development stack revolves around Flutter and Dart for cross-platform mobile development, Swift and SwiftUI for native iOS and macOS apps, Kotlin for Android, and Python for backend services and AI/ML pipelines. We rely on Google Firebase for cloud infrastructure including authentication, real-time databases, and analytics.

Beyond our currently active products, we've previously shipped Nazar (AI astrology), CalendART (AI diary), JeoAtlas (geological inventory), Arithmio (educational math game), Kidity (2000+ activities for kids), Mood Connect (micro diary), and Filmzy (family movie recommendations) — each contributing to our deep understanding of building products people actually use.

Tech Stack

Flutter Dart Swift SwiftUI Kotlin Python Firebase Core ML NLP HomeKit CloudKit REST APIs AI/ML App Store Connect

Our approach to building products

Four principles guide everything we design and ship. These aren't just words on a wall — they're encoded into every line of code, every design decision, and every product release.

🔒

Privacy by Design

Your data stays yours. ShadowART processes all emotional data on-device using Apple Core ML and the Natural Language framework. Pulse Guard analyzes WiFi Channel State Information locally on your Mac. No journal entries, mood data, or network information ever leaves your device — unless you explicitly opt into iCloud sync through your own Apple account.

🎨

Design-First

We obsess over every pixel, every animation, every micro-interaction. From ShadowART's calming archetype cards to Pulse Guard's real-time monitoring dashboard, every screen is designed to feel intuitive from the first tap. Beautiful enough to show off, simple enough to use without a tutorial. We believe great design is invisible — it just works.

Ship Fast, Iterate

We believe in launching early and iterating based on real user feedback. Every app goes through Apple TestFlight beta testing before public release. Firebase Analytics and App Store Connect insights help us identify which features users engage with, guiding development roadmaps and prioritizing what matters.

🤖

AI That's Useful

On-device sentiment analysis and NLP for journaling in ShadowART, game theory algorithms based on Nash Equilibrium and Prisoner's Dilemma in MindType, GPT-powered content generation in past projects. We make AI accessible, private, and genuinely useful — not a marketing buzzword, but a core product feature.

Thoughts & updates

We write about indie development, product design, AI integration in mobile apps, Flutter tips, Swift and SwiftUI patterns, Firebase best practices, and lessons learned from shipping products to the Apple App Store and Google Play Store. Follow us on Twitter/X and Instagram for the latest updates.